7 Myths About Creativity: Art Advisor Maria Brito Busts the Myths
Who wouldn’t want to spend their days doing THE THING that sets their hearts on fire?
Surprise: 3 out of 4 people don’t.
In a glorious new book, How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold, Maria Brito shares and refutes the common myths that keep us — especially the practical and risk averse among us — from channeling our creativity into personnel fulfillment and financial security.
It’s a well-researched, intellectually sound and wholly engaging romp through art history and the creative economy and a call to action for us all to pursue our creative ambitions.
Myth 1: Only Some are Born Creative
“Creativity is a normal part of every human being that is suppressed as we learn more rules, facts and ‘unquestionable theories.”
Myth 2: Creativity “Happens” to a Handful of Lucky Ones
“Creativity is a ‘do’: it Is a muscle that either gets stronger or atrophies depending on how we use it.”
Myth 3: Creativity is Only for Artists
“Creativity develops in those who put the work in, even in the unlikeliest suitors.”
Myth 4: Creativity is a Once-in-a-Blue-Moon Spark
“The discipline to stick with a routine sparks creativity and materializes breakthroughs.”
Myth 5: Creativity is Genetic
“[C]reativity is a dynamic concept, based on many factors like risk-taking, personality, interests and associative thinking, and genes play no role.”
Myth 6: Creativity is for the Right-Brained
“The brain’s right hemisphere does not work in isolation from the left….the interactions between the hemispheres are necessary and cannot be compartmentalized.”
Myth 7: Creativity Can’t Be Taught and Can’t Be Learned
Applying daily habits that increase your observation, intuition, and ability to build connections can rewire your brain into a more creative one.
Check out Brito’s book here and follow her on Twitter @MariaBrito_NY.
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